Forbes’ article “Can Shrimpless Shrimp Catch Mainstream Consumers?” outlines the product development and funding story of SOSV IndieBio alum New Wave Foods, one of the first vegan seafood suppliers attempting the difficult-to-produce snap and flavor of shellfish. The article reports New Wave’s commitment to plant-based shrimp has held steady as the alternative seafood market has gone from “barely selling” to earning $500 million in funding.

With the help of $18 million in series A funding from America’s largest meatpacker, Tyson Foods, the startup’s first commercial-ready plant-based shrimp is being distributed to restaurants across the country. Watch this video interview with New Wave Foods CEO Mary McGovern, filmed while a chef prepared a dish using their product.